Meet Dr Ferreira

Doctor. Founder. Strategist.

I built my practice differently: not just around eye exams, but around a system where patients feel the difference, see results, and trust the process.

Dr. Celesta Ribas Ferreira, founder of Eyesthetics Optimized

What began as a passion for dry eye grew into a full integration of ocular health and facial wellness: a category of care that did not exist before.

Now I help other doctors step into that same level of innovation, confidence, and profitability, because the right systems do not just change the practice. They change how you show up as a doctor and business owner.

“When we focus on the passion and purpose of what we do, the profit will come”

Foundation

Co-Founder, Eyesthetics

Founder, Eyesthetics Optimized. Based in Cypress, Texas.

Growth

Built a 7-figure practice in three years

Practice systems, patient journey design, and premium positioning were developed inside a real operating business.

Speaking

National speaker on dry eye and aesthetics

National speaker for Vision Source, Lumenis, and Topcon.

Publications

Featured across optometry publications

Published in Review of Optometry, Optometry Times, Women in Optometry, and other industry outlets.

Conferences

Presenter on aesthetics, dry eye, and ocular optimization

Conference presenter focused on aesthetics in eyecare, dry eye management, and ocular optimization.

Timeline

The path from practice builder to boutique consultant.

2022

Opened Cypress Optique

Founded to create a Personalized Eyecare Experience like no other. To help our patients see and feel their best, beyond vision.

[Year]

Integrated facial aesthetics

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[Year]

Crossed 7 figures and began speaking nationally

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[Year]

Founded Eyesthetics Optimized

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Personal note

With passion and purpose for what we do, profit will come. I take on only a handful of engagements at a time because this work is personal. I want to know your practice as well as I know my own.

Next step

If this resonates, let’s build something exceptional.